Introduction Stop me if you’ve heard this one before: A good idea doesn’t always make for a good game.   The video game industry is built on wild ideas, but an idea alone doesn’t make a playable product. The biggest challenge indie developers face isn’t a lack of creativity; it’s the sheer complexity of the […]

Every game developer hopes they can release a game without a single bug found. Unfortunately, the reality is that every game will have bugs no matter how much time and how many resources are put into bug searching and fixing. Most publishers will have a dedicated QA team that takes pride in searching and finding […]

If you take a look at any mainstream AAA release, like the recently released Total War: Warhammer III, you’ll see dozens of videos from trailers to unit profiles to mechanics overviews. While indie games can’t replicate all of those videos without a AAA budget and staff, we can take the hint: videos can be more […]

If you take a look at any mainstream AAA release, like the recently released Total War: Warhammer III, you’ll see dozens of videos from trailers to unit profiles to mechanics overviews. While indie games can’t replicate all of those videos without a AAA budget and staff, we can take the hint: videos can be more […]

By Alyssa Kollgaard One of the things that indie developers tend to struggle with the most is how to market their games – especially if they don’t have a publisher, a marketing budget, or an expert on their team to lead the charge. Usually this work tends to fall to someone on the team who […]

If you take a look at any mainstream AAA release, like the recently released Total War: Warhammer III, you’ll see dozens of videos from trailers to unit profiles to mechanics overviews. While indie games can’t replicate all of those videos without a AAA budget and staff, we can take the hint: videos can be more […]

My name is Buddy Sola and I’m the Community Manager for Akupara Games. In today’s Indie Insights, I want to share with everyone an insanely useful resource we put together this year.    Earlier this year, we launched The Darkside Detective: A Fumble in the Dark on PS4, PS5, Xbox, Switch, and Stadia (on top […]

Publishing 101 | Publishing 102 | Publishing 103 | Publishing 104 Partner Amplification As an indie publisher, we know the process for receiving store page and console partner support can be ambiguous and at times difficult to navigate. Some processes can feel cumbersome with poor visibility, documentation, or support. Others are completely unavailable to small […]

Indie Insights: Email Giveaways I’ve praised the efforts of game developer and indie game marketing guru Chris Zukowski in the past, so it shouldn’t come as a surprise that I echo his sentiment that email lists are huge for indie game marketing. If you’re looking for a good, interesting breakdown of why email lists matter, […]

Dissecting Discord: How to Set Up an Indie Game Discord Server Fifteen years ago, anyone launching an indie game would have needed to make a Facebook. Ten years ago, they’d need Twitter. Five years ago, they’d need Instagram. Today, every marketing expert in gaming is going to tell you to set up a Discord server for […]